Quantitative content analysis and the measurement of collective identity

Link to Book Chapter Here

Who It’s For:Researchers interested in measuring identity

Why We Love It:This chapter presents a range of analyses for identity researchers, allowing for easier comparisons between the different options.

Citation: Neuendorf, K. A., & Skalski, P. D. (2009). Quantitative Content Analysis and the Measurement of Collective Identity. In R. Abdelal, Y. M. Herrera, A. I. Johnston, & R. McDermott (Eds.), Measuring Identity: A Guide for Social Scientists (pp. 203–236). chapter, Cambridge: Cambridge University Press.