For decades, strategy development involved a grand unveiling of a big plan that a ton of effort went into. It would be exciting and galvanizing for a year, sometimes two, and then began to feel irrelevant and gradually less referenced and considered – until it was time to build a new plan. Some version of this is still operational in many organizations.
We help partners break that cycle. The rate at which major facets of society are changing means those that plan this way are perpetually behind, not leading. Our strategy development approach involves establishing 5 core elements:
- A shared understanding of the principles you operate under
- Who you serve (and who you don’t and why)
- The criteria that separate a good opportunity from an amazing one
- The collective tolerance for risk and uncertainty, and
- The core measures of success in your work.
This approach gives you a set of practical tools to bring strategy into day-to-day operations. Instead of specifying what you should do two years from now, it catalyzes an ongoing process for considering your responses to evolving situations. What is a good strategy changes, and what got you success in the past is in no way guaranteed to make you successful in the future. So instead, work with us to set the foundation for a culture of continuous learning and intentional, evidence-based decision-making.