Spark Talk: “Using Social Media Advertising to Sample Global Migrant Populations” by Thomas Soehl (December 6th, 2024)
Dec 6, 2024
10:30AM to 11:30AM
Date/Time
Date(s) - 06/12/2024
10:30 am - 11:30 am
Description: Survey research on migrants is notoriously challenging. Social-networking sites’ ability to micro-target advertisements combined with their near-global reach makes them an attractive option. But how good is the data thus collected? I will present findings from the McGill study of Nigerians at Home and Abroad – a unique survey of the Nigerian diaspora in 10 countries around the world.
Bio: Thomas Soehl is an Associate Professor of Sociology at McGill University and holds the Canada Research Chair in International Migration. His research examines the socio-political attachments of migrants, the ways host societies transform migrants, and how migration challenges modern nation-states. His work has been funded by the Canadian Social Science and Humanities Research Council, the Fonds de Recherche Quebec Science et Culture, and the France Canada Research Fund. Currently he is the PI of the “Tajribati Canada Study” – a longitudinal study of 2000 Syrians resettled to Canada and the “Study of Nigerians at Home and Abroad” – a global study of the Nigerian diaspora and its engagements with the home-country.