System 1 and System 2 Thinking

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Who It’s For: Anyone looking to start their journey of better understanding how humans make decisions and what that might mean for effective research communication. 

Why We Love It: Compelling research communication entails an understanding of how your audience will take up and use your messaging. This is a short and easy-to-follow overview of System 1 and System 2 thinking to help you better understand how the brain decides things.