What is Ideation – and How to Prepare for Ideation Sessions

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Who is it for: Anyone unfamiliar with the concept of ideation in focus groups. 

Why we love it: This resource is excellent because it provides strong insight into design thinking and tells the reader how to prepare for an ideation session. Often, researchers forget that the role they play in their research is bigger than they assumed it to be, and this source conveys that very well.